How does China celebrate Singles’ Day in 2018?

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It’s DOUBLE ELEVEN today!

双11 shuāng shíyī – 11.11
November 11; Singles’ Day (China’s online shopping extravaganza)

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So at mignight last night, Chinese online shoppers proceeded to pay for what they’d been saving in their shopping carts for months – with discounts✨

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This year’s discounts were a bit less favourable for shoppers:

🏷️满200减20 (mǎn 200 jiǎn 20) – ¥20 off for ¥200 spent
🏷️满500减50 (mǎn 500 jiǎn 50) – ¥50 off for ¥500 spent

But at least this year, these rules are strict for retailers, and you can be sure to get the 10% or 20% off the regular price with big brands. (In the previous years, retailers would just raise the prices one month before, and then cut them double for 双11 👿)
Some shops find a way to cheat, but the platform still guarantees you’ll get the lowest price during the year 💸

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Also, Alibaba and Taobao trademarked the phrase “double eleven” (双11), but you’ll still see other platforms using a variation of the phrase – for example, JD.com uses ‘1111’!

But Tmall belongs to Alibaba, so they are allowed to use 双11 in the poster above👆

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Can you spot from this poster, how many years anniversary of Singles’ Day is Tmall (and Taobao) celebrating this year?

@mrs_cnthomp: 10 yrs?

@yourmandarin: @mrs_cnthomp 🏅 很好😉