Do you know what’s the second largest online shopping platform in China after Taobao (淘宝)?

No, it’s not JD.com (京东) that spends quite a lot on advertising. It’s 拼多多 pīnduōduō, or Pinduoduo – a platform that attracts its users via WeChat and other social platforms, and promotes “group shopping”!

拼多多 Pinduoduo, shopping platform | YourMandarin

(❣️See that 拼 pīn character there, “to get together”? We discussed it in 拼团 post)

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There are very interesting and detailed walk-throughs for this app online (just google “how to use pinduoduo”🔍), but the general idea of the app is to “team up” with friends and strangers in order to get discounts. So people share products on WeChat, and promote the platform💹

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But at the same time, 拼多多 has received a lot of criticism lately, because while Taobao fights fake and counterfeit products, 拼多多 doesn’t control the merchants🤷🏻‍♀️

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Have you heard about 拼多多 before?
Have you used it?
And if not, what do you think of the platform – has it found its niche, and will it last?

 


@sensei_superlina: I use 拼多多 a lot lately! I prefer to buy things like tissue,stationary etc as they are a lot cheaper. BUT buying clothes/shoes Very bad quality ..I received a torn jacket before 🤦🏽‍♀️. I recommend to check the reviews/pics other customers left! before buying anything it gives a good idea about the quality. The app is simple to use and very nice 👍

@yourmandarin: @sensei_superlina Thanks a lot for sharing your insight! All these tips are really useful😊

@chinoblanco: 拼多多又名 “拼夕夕” 又名 “伪劣假冒产品的天堂”。

 

February 21, 2019

Written by YourMandarin

YourMandarin is an independent project created and run by Veronika Se. To date, it has been updated daily for 1039 days, received 17,771 comments, and has 20.9k followers.

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